Positive Coaching Alliance (PCA) is a national non-profit developing "Better Athletes, Better People" by working to provide youth and high school athletes a positive, character-building youth sports experience. In addition to using the free resources at PCADevZone.org, you can:

• Bring live PCA workshops for coaches, parents, administrators and student-athletes to your school or youth sports organization
• Read our books
• Take one of our online courses
• Donate to support our mission

Since its 1998 launch at Stanford University by Founder and CEO Jim Thompson, PCA has impacted more than 6 million youth athletes served by roughly 3,000 schools and youth sports organizations that have partnered with PCA to develop:

• The Double-Goal Coach®, who strives to win while also pursuing the more-important goal of life lessons through sports;
• The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing; and
• The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

Support for PCA comes from corporations, foundations and individual donors, as well as a National Advisory Board of top athletes, coaches, academicians and business leaders, including National Spokesperson Phil Jackson.